Watching India shine on global runway is a moment of pride for fashion experts and enthusiasts. Whether it’s Rahul Mishra enchanting audiences at the Paris Couture Week, Gaurav Gupta sculpting drama with his gowns at the Met Gala, or Indian embroidery being praised by luxury houses like Dior – our fashion identity is finally getting its moment. And we’re all here for it.
But this celebration often comes with a sour note. When international fashion labels take Indian craft for granted. They remix, rebrand and repackage traditional Indian design – presenting it as their own, with zero mention of its origins.
The same design sensibilities, the same textile legacy, and the same embroidery techniques are served on a fancier platter, often without acknowledging where the ingredients came from. Take Prada, as the latest example. The luxury label recently showcased Kolhapuri chappals on the runway at Milan, reportedly priced at over Rs 1.25 lakh.
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